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The Price Is Right: From Fear to Profit


Join us for The Price Is Right: From Fear to Profit, a two-part interactive workshop series designed to help small business owners shift from self-doubt to confidence when it comes to pricing.

Dates: Wednesday, November 12 & November 19, 2025

Time: 5:30–7:00 PM (PT)

Location: Online via Zoom

Language: English with Spanish interpretation

Part 1 – November 12

Charge With Confidence: The Mindset Behind Profitable Pricing

If you’ve ever worried that clients “won’t pay that much,” this session is for you. You’ll explore the fears and beliefs behind pricing decisions, discover what real profit makes possible, and practice communicating your value clearly and confidently.

You’ll learn how to:

Reframe limiting beliefs that keep your prices small.

Use the 3Ps Pricing Filter to align your prices with purpose, product, and profit.

Communicate your prices with clarity and confidence.

Part 2 – November 19

The Price Is Right: Calculate, Charge, and Profit With Purpose

Now it’s time to put numbers to work. This practical, hands-on session will guide you step-by-step through how to calculate your prices using the Price Is Right Calculator. You’ll learn how to factor in costs, labor, and desired profit, so your business pays you fairly and sustains long-term success.

You’ll walk away with:

A clear and simple pricing formula you can use anytime.

A better understanding of cost, margin, and pricing strategy.

A completed calculation for your own product or service.

Led by Viridiana Ponce, Business Consultant and Finance Expert, this series will help you build both the mindset and the strategy you need to price your products or services with confidence, and profit with purpose.

Registration closes November 11

Don’t miss this opportunity to learn, connect, and grow with other entrepreneurs who are ready to charge what they’re worth.

Reserve your spot by November 11 and join us on Zoom!

Register Now!
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October 29

You Are the CEO: Take Control of Your Finances