Spanish interpretation available | Interpretación en español disponible.

The Price is Right: Confident Pricing for Profitable Businesses

Pricing isn’t just about numbers—it’s about mindset, confidence, and building a business that actually pays you.

In this workshop, we’ll break down the most common pricing mistakes that keep business owners stuck and underpaid. You’ll learn simple, powerful strategies to price with purpose, explore key mindset shifts, and walk away with the tools to charge with clarity and confidence.

Whether you're selling products or services, you’ll leave knowing how to price like the CEO you are.

Takeaways:

• Identify common pricing mistakes that hurt your bottom line

• Learn practical strategies to price for value and sustainability

• Shift your mindset from “charging what feels good” to “charging for long-term success.”

About the Presenter:

Viridiana Ponce is a Latina Business Coach and Finance Expert who helps small businesses launch, grow, and thrive.

As an immigrant and proud daughter of a family of entrepreneurs, she understands firsthand the challenges many small business owners face. In 2014, she founded VP Consulting to support entrepreneurs and Spanish-speaking communities with the tools, strategy, and financial education they need to succeed.

Over the past decade, Viridiana has helped thousands of entrepreneurs organize their finances, access millions in capital, and build profitable businesses with purpose. In her workshops, Viridiana is known for her real talk, clear strategies, and ability to turn financial chaos into confident action. She helps entrepreneurs make smart decisions, grow their profits, and build businesses that truly support their lives.