90 day Analytics Review

Redesign priorities

This review looks beyond raw traffic to identify the pages and systems with the greatest redesign leverage. Priority is based on a combination of traffic volume, strategic importance, engagement, bounce rate, exit rate, and the role each page plays in helping visitors discover what to do next.

67% of all recorded page views come from the top 10 pages.

29.5% of all page views come from the Job Board alone.

52% of traffic is concentrated on the Job Board, Homepage, and Restaurant Map.

The clearest redesign opportunity is not individual pages — it is the systems connecting them. Jobs, local discovery, resources, and organizational content should each become stronger pathways rather than isolated destinations.

Priority List

Where redesign effort will have the most leverage

The first five pages are the true redesign priorities because they either control an outsized share of traffic or show strong evidence of friction. Pages six through ten are optimization targets; the remaining pages are best handled in a second pass or through improved templates.

Priority	Page	Views	Avg. Time	Bounce	Exit
1	Job Board	4,818	4:09	93.2%	92.1%
2	Restaurant Map	983	2:54	87.1%	83.3%
3	Homepage	2,766	1:17	56.9%	54.6%
4	Resources	154	0:48	97.6%	89.0%
5	Blog	174	0:36	99.3%	88.5%
6	Business Services	515	2:58	75.6%	55.7%
7	Community Directory	308	2:15	87.7%	51.3%
8	Financial Support for Small Business Owners	317	4:02	80.7%	72.2%
9	Our Team	410	2:01	74.8%	57.3%
10	Events	268	1:22	70.7%	53.7%
11	Neighborhood Associations	124	4:02	85.9%	79.0%
12	2026 Business IDA Program	135	2:46	87.3%	63.7%
13	Our Goals	132	0:50	89.5%	59.9%
14	Work With Us	131	0:41	86.7%	51.9%
15	Donate	93	0:31	88.1%	67.7%

Design Direction

Four systems to redesign first

01 / JOBS

Turn the Job Board into a stronger pathway.

The Job Board is the site's biggest traffic asset. Its unusually long engagement time paired with very high exit suggests people are using it, but the site may not be capturing the value of that attention. Prioritize filtering, scannability, related employment resources, email capture, and outbound application tracking.

02 / LOCAL DISCOVERY

Unify maps, directories, and listings.

The Restaurant Map is the third-most-popular page on the site, which strongly suggests that finding local businesses and resources is one of the website's primary jobs. These experiences should feel like one coherent discovery system rather than separate archives.

03 / RESOURCES

Make discovery task-based, not archive-based.

The top-level Resources page performs poorly while individual resource pages can perform very well. That points to an information-architecture problem: visitors need a clearer way to find help by need, such as housing, employment, food, financial support, health, and business services.

04 / PROGRAMS + STORY

Preserve what is already working.

Business Services, Events, Our Story, Our Team, and the Homepage are among the stronger organizational pages. The redesign should improve consistency, hierarchy, and next-step pathways without unnecessarily reinventing pages that are already doing useful work.

Top 10 Analytics

Page performance by category

Use the tabs below to compare the site's most important traffic and performance patterns. Each list uses a 50-view minimum where appropriate so extremely low-volume pages do not distort the rankings.

Top 10 Most Popular Pages

These pages generate the greatest traffic volume and therefore deserve disproportionate attention in information architecture, mobile UX, and navigation decisions. The top three pages alone account for roughly half of all site traffic.

Rank	Page	Views
1	Job Board	4,818
2	Homepage	2,766
3	Restaurant Map	983
4	Business Services	515
5	Our Team	410
6	Financial Support for Small Business Owners	317
7	Community Directory	308
8	Contact	308
9	Our Story	273
10	Events	268

Top 10 Most Effective Pages

These pages show the strongest combination of meaningful engagement, lower bounce, and lower exit among pages with sufficient traffic. They are worth studying before redesigning because their structure or intent matching may reveal patterns worth repeating elsewhere.

Rank	Page	Views	Time	Bounce	Exit
1	Business Loans	230	3:19	69.4%	51.7%
2	Business Events	235	0:53	39.8%	28.5%
3	Felony Friendly Apartments	259	1:12	53.0%	49.0%
4	Business Services	515	2:58	75.6%	55.7%
5	Homepage	2,766	1:17	56.9%	54.6%
6	Events	268	1:22	70.7%	53.7%
7	Our Team	410	2:01	74.8%	57.3%
8	Goodwill Job Connection	94	1:22	57.1%	56.4%
9	Murals	63	5:36	78.9%	73.0%
10	Our Story	273	1:20	80.8%	46.5%

Top 10 Least Effective Pages

These pages show the weakest combination of bounce, exit, and engagement among pages with meaningful traffic. They warrant an audit for intent mismatch, unclear hierarchy, dead-end navigation, missing information, or weak next steps.

Rank	Page	Views	Time	Bounce	Exit
1	Blog	174	0:36	99.3%	88.5%
2	Resources	154	0:48	97.6%	89.0%
3	Anderson Glass Co.	54	1:13	92.3%	92.6%
4	Europa International Food Market	62	0:54	89.7%	88.7%
5	Volunteer With Us	68	0:29	100%	58.8%
6	Mobile Pet Clinic	84	0:32	82.9%	84.5%
7	Donate	93	0:31	88.1%	67.7%
8	Job Board	4,818	4:09	93.2%	92.1%
9	Our Goals	132	0:50	89.5%	59.9%
10	Skyzone Trampoline Park	144	7:55	90.6%	89.6%

Top 10 Highest Bounce Rates

High bounce means visitors arrive and do not continue engaging with the site. This is most concerning on hubs, landing pages, and organizational pages; a high bounce rate on a highly specific listing may simply mean the visitor found the answer they needed.

Rank	Page	Bounce
1	Volunteer With Us	100.0%
2	Blog	99.3%
3	Resources	97.6%
4	Job Board	93.2%
5	Anderson Glass Co.	92.3%
6	Local Nonprofits	92.0%
7	Skyzone Trampoline Park	90.6%
8	Europa International Food Market	89.7%
9	Our Goals	89.5%
10	Mercado Latino	89.1%

Top 10 Highest Exit Rates

Exit rate shows how often a visit ends on a page. High exit is most concerning when the page should naturally lead to another action or resource; for a directory listing or outbound application page, a high exit may be perfectly intentional.

Rank	Page	Exit
1	Anderson Glass Co.	92.6%
2	Job Board	92.1%
3	Skyzone Trampoline Park	89.6%
4	Resources	89.0%
5	Europa International Food Market	88.7%
6	Blog	88.5%
7	Mercado Latino	88.3%
8	Zumba Xpresion	87.1%
9	Dulce Tentacion Bakery	85.7%
10	Mobile Pet Clinic	84.5%

Top 10 Best Pathway Pages

These pages have the lowest exit rates among pages with meaningful traffic, making them especially useful examples for studying navigation, cross-linking, CTA placement, and visitor intent.

Rank	Page	Exit
1	Felony Friendly Resources	18.1%
2	Business Events	28.5%
3	Our Story	46.5%
4	Felony Friendly Apartments	49.0%
5	Community Directory	51.3%
6	Business Loans	51.7%
7	Work With Us	51.9%
8	Financial Empowerment	52.2%
9	Environmental Justice	52.2%
10	Events	53.7%

Top 10 Least Popular Pages

These pages receive the lowest traffic volume. They are better used for template and content-consolidation decisions than for individual redesign priority, because many highly specific business and resource pages are expected to attract smaller audiences.

Rank	Page	Views
1	D's Hair & Beauty Supply	16
2	Grandmother Camus	16
3	Innovative Services NW Employment Services	16
4	20th Street Mini Mart	17
5	ADAPT – Peace Health SW	17
6	Bi-Mart	17
7	Final Cut Hair Salon	17
8	Hidden Gem Salon Story	17
9	Art & Nature in the Park	18
10	Lleva tu Negocio al Mundo Digital	18

Important analytics note: Bounce and exit rates do not tell us whether a visitor successfully clicked an outbound job application, called a business, opened a map, or completed another off-site action. For the redesign, add event tracking for outbound links and primary CTAs so successful exits can be distinguished from abandonment.